One sector that has consistently maintained low void levels through the recession is outlet malls where the hands-on style of outlet managers has helped to keep occupancy high.

Adrian Nelson, director of UK leasing at McArthurGlen, says a customer-focused approach is the key. “We’ve been researching our customers to exactly what each centre’s catchment is,” he explains. “Then we’ve gone out to target the brands that will offer something to that catchment. And we always try to get the best in any category.”

One strategy to keep the offer fresh is bringing in new brands from overseas, many of which see outlets as a way of dipping a toe into the UK market without a massive financial commitment.

Source : www.shopping-centre.co.uk, 01 September, 2010