Troyes

{{Since about twenty years, factory shops have made the fame and the tourist success of the city of Troyes in France which is the « European capital of factory shops »}}. In spite of an increasing competition of the Factory Outlet sector in France, Troyes remains the uncontested reference both for the consumers and for the professionals of the market.

{{The 3 FOC of Troyes benefit from an extremely vast customer catchment area covering the Northeast quarter of the country, attract 5 million visitors every year.}}

The economic and tourist actors recognize the FOC as a chance for the economic and the tourist development of the territory. {{The indirect economic effects bound to the visits of the customers of the centres are estimated at 50 million euros}} (except turnovers of the centres).

{{Keys dates of the factory shops in Troyes}}

{{1936}} opening of the first factory shop in France at Troyes
{{1983}} opening of the first FOC in Europe at Troyes (ADIS)
{{1993}} opening of the centre « Marques Avenue »
{{1995}} opening of the centre « McArthurGlen »

{{Key figures of the factory shops in Troyes (2008)}}

{{Sales area (m²)}} : 85 000
{{Number of centres}} : 3
{{Number of shops}} : 300
{{Number of jobs}} : 1 200
{{Estimation annual turnover}} : 250 M€ (among which 155 M€ except sales)
{{Number of visitors}} : about 5 millions



Source : European Factory Outlet Centres Observatory, 2008

{{Estimation of the economic effects bound to the visits of the FOC’ customers for the territory of Troyes (2008)}}


Types of effects : estimation
Direct : 250 M€
Indirect : 50 M€ (half part for the hotels, restaurants & cafes)


Source : European Factory Outlet Centres Observatory, 2008


{{Characteristics of the visitors according to their origin (2008)}}

{{Characteristics}} {{Local visitors}} {{FOC tourists}}
Number of persons by group 2.5 3.9
Establishment of a budget Yes : 22 % Yes : 32 %
Annual frequency of visits 66 % of the local visitors come
more than 5 times per year
2,6 visits by year
Average basket by consumer 69 € 217 €
Duration of the stay - One day : 58 % (55 % in 1998)
More than one day : 24 % (12 % in 1998)

Source : European Factory Outlet Centres Observatory, 2008

{{The evolution of the factory shops’ sector in Troyes }}

{{1993}} {{1999}} {{2004}} {{2008}}
103 shops
Sales area : 35 107 m²
341 jobs
1 employee per 103 m²
Size average of a store: 341 m²
203 shops
Sales area : 67 630 m²
755 jobs
1 employee per 90 m²
Size average of a store: 333 m²
263 shops
Sales area : 81 109 m²
1 064 jobs
1 employee per 76 m²
Size average of a store: 308 m²
280 shops
Sales area : 85 000 m²
1200 jobs
1 employee per 70 m²
Size average of a store: 303

Source: European Factory Outlet Centres Observatory MAGDUS, 2008


{{More information about the FOC at Troyes : McArthurGlen, Marques Avenue & Marques City}}
-* {{McArthurGlen Troyes}}
_ [->http://www.mcarthurglen.fr/destocka...]




-* {{Marques Avenue Troyes}}
_ [->http://www.marquesavenue.com/index_centre.php?centre=4]




-* {{Marques Avenue Troyes Maison et Décoration}}
_ [->http://www.marquesavenue.com/index_centre.php?centre=5&lang=fr]




-* {{ Marques City}}
_ [->http://www.marquescity.com]


















{{For more information, you can contact us by e-mail : [->accueil@magdus.com]}}