Troyes
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Since about twenty years, factory shops have made the fame and the tourist success of the city of Troyes in France which is the "European capital of factory shops". In spite of an increasing competition of the Factory Outlet sector in France, Troyes remains the uncontested reference both for the consumers and for the professionals of the market.
The 3 FOC of Troyes benefit from an extremely vast customer catchment area covering the Northeast quarter of the country, attract 5 million visitors every year. The economic and tourist actors recognize the FOC as a chance for the economic and the tourist development of the territory. The indirect economic effects bound to the visits of the customers of the centres are estimated at 50 million euros (except turnovers of the centres). |
Keys dates of the factory shops in Troyes
1936 opening of the first factory shop in France at Troyes |
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Key figures of the factory shops in Troyes (2008)
Sales area (m²) : 85 000
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Estimation of the economic effects bound to the visits of the FOC’ customers for the territory of Troyes (2008)
Types of effects : estimation Direct : 250 M€ Indirect : 50 M€ (half part for the hotels, restaurants & cafes) Source : European Factory Outlet Centres Observatory, 2008 |
Characteristics of the visitors according to their origin (2008)
| Characteristics | Local visitors | FOC tourists |
| Number of persons by group | 2.5 | 3.9 |
| Establishment of a budget | Yes : 22 % | Yes : 32 % |
| Annual frequency of visits | 66 % of the local visitors come more than 5 times per year | 2,6 visits by year |
| Average basket by consumer | 69 € | 217 € |
| Duration of the stay | - | One day : 58 % (55 % in 1998) More than one day : 24 % (12 % in 1998) |
The evolution of the factory shops’ sector in Troyes
| 1993 | 1999 | 2004 | 2008 |
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103 shops Sales area : 35 107 m² 341 jobs 1 employee per 103 m² Size average of a store: 341 m² |
203 shops Sales area : 67 630 m² 755 jobs 1 employee per 90 m² Size average of a store: 333 m² |
263 shops Sales area : 81 109 m² 1 064 jobs 1 employee per 76 m² Size average of a store: 308 m² |
280 shops Sales area : 85 000 m² 1200 jobs 1 employee per 70 m² Size average of a store: 303 |
More information about the FOC at Troyes : McArthurGlen, Marques Avenue & Marques City
- McArthurGlen Troyes
http://www.mcarthurglen.fr/destocka...
