Shannon Luxford, Regional marketing manager – UK

McArthgurGlen:

“Our destinations are about the whole experience of finding the bargain. People come a long way to visit a designer outlet and they won’t leave until they’ve bought something.

“More and more people see a shopping trip as an opportunity to share in something. At McArthurGlen we’ve moved away from fashion shows. We’re replacing them with week-long style workshops, which have really caught the imagination. In the course of a week as many as 1,000 people can have a makeover. We’ve also introduced a free personal shopping service at three of our centres this year.

“I agree with this new emphasis on the family, but you have to be careful how you define it: it’s not just about relatives, it can just as much be groups of friends. Togetherness can be found in all sorts of different ways.

Source : www.shopping-centre.co.uk, abstract of the article "MadisonSoho seminar identifies the consumer of the future". Published: 25 November, 2009