European situation and evolution
in brand distribution:
figures and trends

New conquest for new customers

Conquest Strategy
New Marketing
Customer Value
Brands and Differentiation

Consumer developments in Europe:
how to adapt and anticipate

Is there one or a variety of consumers?
What are the major behavioural trends
in buying apparel? How are they expected to develop?
How can brand retailers attract more consumers?
How can they be made loyal?
Can the same methods be applied to
everyone, everywhere?
Are brand centres in a class by themselves?

Marketing for factory outlet centres:
what is the winning mix?

How much pull can brands have for
consumers buying at factory outlet centres?
Is there such thing as an ideal brand portfolio?
How can the tourist-shopping dimension be
taken into consideration in the marketing mix?
Is communication the key to differentiation
from the competition?
What is the marketing position of factory
outlet centres today?
Can its “geo-strategy” be variable?
How should it be developed?
What is the development outlook is
on the horizon?

Brand retail distribution strategy:
what role should the Internet play?

Has the Internet changed the way
brands are consumed?
Do the major merchant sites that unload
brands create competition for factory
outlet centres?
Can they take up even more room
on this market?
Where brands are concerned,
is the Internet a complementary business tool,
or has it become a retail distribution
method in and of itself?
Does unloading a brand on the Internet help
attract new customers?

Commercial real estate in Europe:
textile brand retail still a winning sector?

In the world of branded clothing retail,
what are the trends in commercial real
estate in Europe?
Why are more and more investors interested
in the concept of factory outlet centres?
What are the criteria they use to make
investment decisions?
Are there still development prospects
in Western Europe?
Are the Eastern countries still a
new Eldorado?
What are the conditions for establishing
and developing there?

In what way, and how
will brand centres meet
the expectations of brands,
consumers and investors,
five years from now?

Belgium-Holland

Germany

Eastern Countries

Italy