Observatoire europ�en des centres de marques et magasins d’usine

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2007

Developments in brand distribution in Europe:
New stakes, new strategies?

Introduction	Speakers
wednesday 19th september 10h00/10h30 European situation and evolution in brand distribution: figures and trends	Alessandro Bedeschi Henrik C.Maris Eric Daguin Emmanuel de Labarre Sven Lung Pascal Roussarie Olivier Dauvers All the speakers of the conference

Plenary sessions	Speakers
wednesday 19th september 17h15/18h15 New conquest for new customers Conquest Strategy New Marketing Customer Value Brands and Differentiation	Philippe Villemus
thursday 20th september 10h15/11h15 The new customer of XXIth century	Guillaume Erner

Plenary sessions

Speakers

wednesday 19th september 17h15/18h15

New conquest for new customers

Conquest Strategy
New Marketing
Customer Value
Brands and Differentiation

Philippe Villemus

thursday 20th september 10h15/11h15

The new customer of XXIth century

Guillaume Erner

Workshops	Speakers
A1 - wednesday 19th september 10h45/11h45 Consumer developments in Europe: how to adapt and anticipate Is there one or a variety of consumers? What are the major behavioural trends in buying apparel? How are they expected to develop? How can brand retailers attract more consumers? How can they be made loyal? Can the same methods be applied to everyone, everywhere? Are brand centres in a class by themselves?	Valérie Voisembert Pascal Roussarie Laurent Locurcio All the speakers of the conference
A2 - wednesday 19th september 10h45/11h45 Unsold textiles: Can they be kept under control? How can value be derived from them? What is at stake with unsold textiles? What part do they play on the apparel market? Can unsold items be limited upstream? What are the best options for deriving value from unsold items (factory outlet centres, Internet, b-stores, etc.)? Should brands have to manage their own unsold items, as they do their collection items? What are the best responses when unsold items are still not sold a second time?	Alessandro Bedeschi Jean-Loup Besquent Dr.Sami Sboui Bruno Rogowski All the speakers of the conference
A3 - wednesday 19th september 12h00/13h00 Marketing for factory outlet centres: what is the winning mix? How much pull can brands have for consumers buying at factory outlet centres? Is there such thing as an ideal brand portfolio? How can the tourist-shopping dimension be taken into consideration in the marketing mix? Is communication the key to differentiation from the competition? What is the marketing position of factory outlet centres today? Can its “geo-strategy” be variable? How should it be developed? What is the development outlook is on the horizon?	Richard Broadhead Frank Verschelle Alain Salzman Fabrice Schlosser All the speakers of the conference
A4 - wednesday 19th september 12h00/13h00 Sunday openings: an issue at the European level? What are the needs and expectations of each set of players? What is at stake economically with Sunday openings? What are the labour stakes? Are they shared in the same way across Europe?	Marion Kahn-Guerra Emmanuel de Labarre Olivier Dauvers All the speakers of the conference
A5 - wednesday 19th september 14h15/15h15 Brand retail distribution strategy: what role should the Internet play? Has the Internet changed the way brands are consumed? Do the major merchant sites that unload brands create competition for factory outlet centres? Can they take up even more room on this market? Where brands are concerned, is the Internet a complementary business tool, or has it become a retail distribution method in and of itself? Does unloading a brand on the Internet help attract new customers?	Christine Baudchon Geoffrey Nidd Marina Martorana Jean-Paul Leroy All the speakers of the conference
A6 - wednesday 19th september 14h15/15h15 The factory outlet customers: are they brand-focused or price-focused? Who are the consumers at factory outlet centres? What are they looking for when they come? Do consumers still feel there exists a “reference” price? At factory outlet centres, are prices and brands always enough to make the difference? What are consumers’ actual expectations? What would the ideal factory outlet be?	Olivier Le Floch Sven Lung Patrick Robin Olivier Costil All the speakers of the conference
A7 - wednesday 19th september 15h45/16h45 Commercial real estate in Europe: textile brand retail still a winning sector? In the world of branded clothing retail, what are the trends in commercial real estate in Europe? Why are more and more investors interested in the concept of factory outlet centres? What are the criteria they use to make investment decisions? Are there still development prospects in Western Europe? Are the Eastern countries still a new Eldorado? What are the conditions for establishing and developing there?	Chris Pope Richard Broadhead Gaël Thomas All the speakers of the conference
A8 - wednesday 19th september 15h45/16h45 Factory outlet centres: a development opportunity for brands? From the brand standpoint, how can a multi-channel distribution strategy generate development? How should it be handled? How can the development of such centres in Europe serve brand development?	Juan-Marcos Gabas Alain Salzman Ulrich Nordhorn Olivier Dauvers All the speakers of the conference

Round table	Speakers
Thursday 20th september 11h45/12h15 In what way, and how will brand centres meet the expectations of brands, consumers and investors, five years from now?	Henrik C.Maris Eric Decouvelaere François Moss Iestyn Roberts Alexandre Séjourné Olivier Dauvers All the speakers of the conference

"Country" workshops	Speakers
A9 - wednesday 19th september 10h45/11h45 Belgium-Holland	workshop cancelled All the speakers of the conference
A10 - wednesday 19th september 14h15/15h15 Brand Centres in Europe: Facts and Figures	Caroline Lamy Bruno Rogowski All the speakers of the conference
A11 - wednesday 19th september 12h00/13h00 Germany	Ulrich Nordhorn Jörg Nowicki All the speakers of the conference
A12 - wednesday 19th september 12h00/13h00 England-Ireland	François Moss Graham Parker All the speakers of the conference
A13 - wednesday 19th september 14h15/15h15 Eastern Countries	Eric Daguin Jana Kurkova Tomasz Leskiewicz Fabrice Schlosser All the speakers of the conference
A14 - wednesday 19th september 15h45/16h45 Spain-Portugal	Manuel Saavedra Philippe Schilde All the speakers of the conference
A15 - wednesday 19th september 10h45/11h45 Italy	Roberto Pacifico Marina Martorana All the speakers of the conference
A16 - wednesday 19th september 15h45/16h45 France	Raymond Feyssaguet Didier Moret Alexandre Séjourné Laurent Locurcio All the speakers of the conference